• Fuel Cell
    Toyota Mirai touted in ad on electric-car charging station

    How do you advertise new and innovative zero-emission vehicles, whether they’re electric or fuel-cell cars? It’s a question that’s bedeviled carmakers and their marketers, who continue to experiment with messaging, different audiences, and programs to get people into the cars. The challenge is likely even greater for hydrogen fuel-cell cars, since the target audience is […]

  • Fuel Cell
    SimpleFuel home hydrogen fuel dispenser wins $1 million DoE prize

    Last week, the U.S. Department of Energy awarded a $1 million prize to a little-known team for what you might call a new garage appliance. The SimpleFuel team—actually a collaboration of three separate companies—won the prize, first offered in November 2014, for its hydrogen home-fueling station. The goal is to let drivers of hydrogen fuel-cell […]

  • Fuel Cell
    World to have 5,000 hydrogen fueling stations by 2032: study

    To achieve mass adoption, fueling infrastructure for hydrogen fuel-cell vehicles will have to be hugely expanded. It’s a problem similar to that faced by battery-electric cars, but charging stations are far cheaper and easier to install—and can rely on existing grid infrastructure for their supply of electricity. Hydrogen fueling stations are vastly more expensive, and […]

  • Fuel Cell
    GM, Honda set up joint fuel-cell manufacturing plant, 2020 production goal

    Battery-electric cars are being delivered in volume today, but planned hydrogen fuel-cell vehicles from major automakers are on a more gradual timeframe. This morning, General Motors and Honda jointly announced that the two companies would establish a joint venture to produce hydrogen fuel-cell systems for future products from each carmaker. Located within GM’s existing battery […]

  • Fuel Cell
    Honda Clarity Fuel Cell marketing theme: thinking about tomorrow

    Unless you’re a dedicated Fleetwood Mac fan, you may not have recognized the song from the first half of the 60-second ad. Then the familiar tune kicks in for just long enough to establish the theme—”Thinking About Tomorrow”—with lines that will likely be familiar to many in the target buyer group. READ THIS: 2017 Honda […]

  • Fuel Cell
    first-2017-honda-clarity-fuel-cell-customers-torrance-california
    First 2017 Honda Clarity Fuel Cell sedans delivered in California

    In Hyundai Motor and Toyota launched its own fuel cell vehicle in California, the first 2017 Honda Clear Fuel Cell Car Rental was released to retail customers in a small ceremony. Hyundai Tucson Fuel Cells and Toyota Mirai Clear Fuel Cells Only California, Golden State is the only one with a sufficient hydrogen fuel infrastructure. […]