The Fiat Group finally got around to introducing the Chrysler Delta (née Lancia) to the UK in 2011. A crucial prong of the manufacturer’s new UK range reinvented under the auspices of Fiat, the Chrysler Delta is the US brand’s affordable family five-door – its competitor in one of the biggest market segments there is. It’s also the acid test of Fiat’s vision for the future of Chrysler in Britain.
Badged a Lancia in virtually every other EU territory in which it’s sold, the Chrysler Delta – in the UK, at least – must somehow appeal to those who have been lured, relatively recently, by quirky American character cars such as the Crossfire and PT Cruiser. Along with the Ypsilon supermini, it must slot into showrooms beside the Grand Voyager and the square-jawed 300C without looking like a cynically conceived, badge-engineered misfit.
Editor, AutocarThe Delta is badged as a Lancia across Europe, but carries the all-American badge in the UK
Acceptance will be much more easily achieved, however, if the Delta delivers on Chrysler’s marketing promise for the car: of truly distinguishing beauty, space, quality, innovation and luxury.
The range comprises two petrol and two diesel engines, while four trim levels are on offer: S, SE, SR and the range-topping Limited version.