• American Car
    2017 Honda Ridgeline Gains in on “Rock Drop” Action

    “We’ve been watching the online coverage regarding the pickup truck “rock drop” and thought it would be fun if we joined the conversation, too,” wrote Honda spokesman James Jenkins in an e-mailed message to Edmunds. TORRANCE, California — The all-new 2017 Honda Ridgeline pickup truck elbowed its way into the “rock drop” action late last […]

  • American Car
    A New 2016 Chevrolet Silverado Ad Campaign Ramps Up Rivalry With Ford F-150

    DETROIT — A new 2016 Chevrolet Silverado advertising campaign is heightening the rivalry against the Ford F-150 with a test that claims the Silverado’s steel bed is more durable than the F-150’s stamped aluminum bed. Chevrolet recruited real people to watch as front loaders dumped 825 pounds of landscaping stones into the truck beds. Demonstrations […]