June 9, 2016

Cadillac Plans To Improve Dealer Experience

By: dailycar

The new program, called Project Pinnacle, sets standards for such things as how the sales-and-service staff interacts with customers, the sales team’s appearance and how dealers receive compensation for selling vehicles. DETROIT — Cadillac is reinventing the way its dealers sell cars. The initiative is tentatively scheduled to begin on October 1. It comes during […]