June 13, 2016

A New 2016 Chevrolet Silverado Ad Campaign Ramps Up Rivalry With Ford F-150

By: dailycar

DETROIT — A new 2016 Chevrolet Silverado advertising campaign is heightening the rivalry against the Ford F-150 with a test that claims the Silverado’s steel bed is more durable than the F-150’s stamped aluminum bed. Chevrolet recruited real people to watch as front loaders dumped 825 pounds of landscaping stones into the truck beds. Demonstrations […]